A cleaning company website needs every service explained, with what's included and what isn't; the area you cover; an estimate without having to call; a way to pick the day and time window from a phone; real photos of your team and client reviews. And your Google Business Profile should show the same service area.
A tenant moves out on Friday and needs a deep clean before handing back the keys. She searches "move-out cleaning" on her phone and opens three websites. The first doesn't say whether they cover her neighborhood. The second asks her to call for a price. The third shows the service, what's included, an estimate and a button to pick a day. She books with the third. This guide covers what a cleaning company website needs to get bookings, how to handle reviews and team photos, how to set up your Google Business Profile when you work at your clients' homes, plus a quick test for your own site.
Every service, with what's included and what isn't
"Cleaning" can mean very different things: two hours a week in an apartment, a deep clean before moving out, a post-construction clean or an office after hours. Visitors need to recognize their situation on your website without asking.
- A section for each service. Recurring house cleaning, deep cleaning, move-in and move-out, post-construction, offices and retail spaces, and windows.
- What's included and what isn't. For example, whether a deep clean covers the inside of the oven and cabinets, or whether outside windows cost extra.
- Who brings the supplies: your team, or the client.
- How many people and how many hours, as an estimate, so clients know what to expect.
- Who you work for: homes, businesses or both. A business also wants to know the schedule, monthly invoicing and a point of contact.
The area you cover, easy to find
The first thing people check is whether you come to their home. List the cities, neighborhoods or ZIP codes you cover, and whether you charge a travel fee outside them.
If you work in several cities, a page for each one, with its own text and not a copy with the city name swapped, helps people searching in that city find you. On the form, the ZIP code can be the first question: if it's outside your area, the website says so right away and nobody wastes time.
An estimate without calling
The price of a cleaning depends on the square footage, the bedrooms and bathrooms, the condition of the home and how often it's cleaned. That's why many websites only say "request a quote". But someone searching at ten at night wants at least a ballpark figure before deciding. Your website can calculate it with your own rates:
- 1ServiceThe client picks what they need: recurring, deep, move-out or post-construction.
- 2The home or spaceApproximate square footage, bedrooms, bathrooms and, if needed, its condition.
- 3Frequency and dateOne time, weekly or every two weeks, plus the preferred day and time window.
- 4EstimateThe website calculates it with your rates and shows any extra fees next to it.
- 5ConfirmationYour team reviews the request and confirms it, or asks for a photo if it needs to see the home.
If the price can change once your team sees the home, say so on the same screen and explain why. If supplies or travel cost extra, show it next to the estimate, not at the end.
The form collects personal information, such as a name, phone number and address. Say on the form who receives it and what it's used for, and ask only for what you need: keys, alarm codes and entry instructions don't belong on the website form. Agree on them later and store them carefully, as we explain in our guide on cleaning business software.
What people need to know before letting you in
Hiring a cleaning service means letting someone into your home or office, often while you're away. Your website has to answer that concern before the client raises it.
- Real photos of your team. The people who will come, in their work clothes and with their equipment. Ask each person for written permission before posting their photo and say where it will appear.
- Who's behind the business. Your company name, how long you've been in business and a phone number.
- Insurance and bonding, if you have them, and what they cover, such as accidental damage in the home.
- What happens if something isn't right: how clients let you know and when you come back to fix it.
- Reviews. A selection of real reviews, with where they come from, and a link to your Google Business Profile to read them all.
- Phone number and text messaging clearly visible, for questions before booking.
To collect reviews without asking one by one, leave a QR code or a link at the end of each service that opens a rating page.
Reviews have to be real. The FTC's Consumer Reviews and Testimonials Rule, in effect since October 21, 2024, prohibits fake reviews, buying reviews that have to express a particular opinion, posting reviews from employees or relatives without disclosing the relationship, and hiding negative reviews through threats or intimidation. You can ask every client for a review; what you can't do is reward only the positive ones.
This section summarizes the FTC's guidance as of November 12, 2026. It isn't legal advice: for your specific situation, check with a lawyer.
Your Google Business Profile when you work at clients' homes
Your Google Business Profile shows up in Google Search and Google Maps. A cleaning company usually works at the client's home, and Google has a specific rule for that: according to its help center, if you don't serve customers at your business address, you should remove it from your profile and set your service area instead.
- Up to 20 service areas, by city or ZIP code, not as a radius around your business.
- About two hours of driving. Google recommends that the boundaries of your overall area stay within that distance of where your business is based.
- The same as your website: service area, hours, phone number, services and the link to request an estimate.
Sample projects to try
These sample projects can be opened and tried. They aren't cleaning companies, but they have the same pieces yours needs: Jumpoline takes bookings by day and time, Maison Ivoire books appointments based on how long each service takes, and Black Burger takes orders from a phone.
Trampoline park: a website for booking from a phone and software with capacity-based bookings, ticket office, parties and passes.
Open the project →
Beauty studio: a website in five languages with treatments and prices, before-and-after results and booking, plus software with calendar, clients and accounts.
Open the project →
Smash burger restaurant: a website with the full menu, best sellers and a build-your-own burger.
Open the project →Is your website ready to take bookings?
Open your company's website on your phone, request a test estimate and check what applies. At the end you'll see what's missing.
Your result will show up here as soon as you check the first box.
What you didn't check is what lets a client book without calling. We build the website and the software for your business: tell us how you work in the order form and within 48 hours we'll send you a sample website and a proposal with the price.
Go back over what you didn't check in the sections above. If the problem is that requests from the website, the phone and texts end up in different places, your website and your schedule need to be connected: we build both for your business.
Now check each month how many estimates come through the website and how many turn into jobs, so you know what to improve.
To see what the software behind the website should do, with the team schedule, job reports, client keys and invoicing, read What software a cleaning business needs.
Frequently asked questions
What does a cleaning company website need?
Every service with what's included, the area you cover, an estimate or a short form to request one, a way to pick the day and time window, real photos of your team, reviews, and your phone number visible.
Should I show prices on my website?
At least an estimate. People who search at night want a figure before they decide. If the final price can change once your team sees the home, say so on the same screen and explain why.
Do I have to show my address on Google if I work at clients' homes?
No. According to Google's help center, if you don't serve customers at your business address, you should remove it from your Business Profile and set up to 20 service areas instead.
Can I offer a discount in exchange for a review?
You can ask every client for an honest review. Under the FTC's rule, you can't offer a reward that depends on the review being positive, and you can't post fake reviews or reviews from employees without disclosing the relationship.
Can I post photos of my team on the website?
Yes, with each person's written permission. Say where the photo will appear: on the website, on social media or both.
How much does a cleaning company website from Proclub cost?
It depends on what it needs to do: just present the company, or also give estimates, take bookings and run the schedule. Tell us how your business works in the order form and within 48 hours we'll send you a sample website and a proposal with the price.
Sources
- The Consumer Reviews and Testimonials Rule: Questions and Answers · Federal Trade Commission November 2024; accessed November 12, 2026.
- Manage your service areas for service-area & hybrid businesses · Google Business Profile Help No date on the page; accessed November 12, 2026.
Keep reading
What a website needs for each type of small business
What a beauty salon website needs to get bookings
What software a cleaning business needs
Proclub Agency. Custom websites and management software for businesses. This guide is reviewed whenever its sources change.