A beauty salon website needs every treatment with how long it takes and what it costs, a booking button that stays visible on a phone, real photos of the salon, before-and-after photos that clients agreed to in writing and that show typical results, reviews, opening hours and directions. And the Google Business Profile should lead to that same booking page.
A client is looking for a facial this week. She's on the couch at ten at night, long after your front desk has closed. If your website shows the treatment, the price and an open slot, she can book right then. If she has to call tomorrow, she may book somewhere else. This guide covers what a beauty or skin care salon website needs to get bookings, how to handle before-and-after photos, how to connect it to your Google Business Profile, plus a quick test for your own site.
Every treatment, with how long it takes and what it costs
Before booking, a client wants to know three things: what will be done, how long it takes and how much it costs. If she has to message you and wait for an answer to find out the price, she puts off the decision.
- A clear name and a plain explanation. "Deep cleansing facial with extractions and a mask" tells her more than a brand name on its own.
- How long it takes. She knows how much time to set aside, and the calendar blocks the right amount of time.
- The price she'll pay. If it depends on the area or the number of sessions, list each option with its own price.
- A photo of each treatment, taken in your salon, with everything sorted into categories: face, body, hair removal, nails, lashes and brows.
Booking from a phone, without calling
In a salon, the phone rings when everyone's hands are busy. Nobody can answer in the middle of a treatment, and a text can sit for hours. Online booking doesn't depend on someone being free: the client picks a treatment, sees the open times and books.
For it to work, the booking system has to know how long each treatment takes and which room or provider it needs. That way a one-hour facial is never offered in a forty-minute gap, and two clients never end up in the same room.
- 1TreatmentThe client picks what she wants and sees how long it takes and what it costs.
- 2Day and timeOnly the slots where that treatment fits are shown.
- 3Her detailsName, phone number and an optional note.
- 4ConfirmationShe gets the day, time, address and a link to reschedule or cancel right away.
- 5ReminderThe day before, with the same link, so anyone who can't make it frees the slot in time.
Keep the form short, and say who receives the details and what they're used for. Questions about the client's health, such as allergies or medications, are better asked at the salon before the first treatment. The guide on salon software explains why.
Before-and-after photos: real, typical and with written consent
Before-and-after photos help people understand what a treatment does, but they need care in two ways.
- Your own clients, with their written consent. Ask for it in writing before you post the photo, and say where it will appear: your website, social media or both.
- Typical results, shown fairly. The Federal Trade Commission's guidance on endorsements says that if an advertiser doesn't have proof that a person's experience represents what people will generally achieve, the ad must make clear what the generally expected results are. In practice, choose typical cases, and say under each one which treatment it was and how many sessions it took.
Use the same light, background, distance and pose in both photos, with no filters. On the website, a slider over the photo lets people compare before and after on a phone without zooming in.
Salon photos, reviews, hours and directions
Before a first visit, a client wants to see where she'll be and what other people think.
- Real photos of the salon. The front desk, the treatment rooms and the equipment you use. Stock photos don't show her your actual salon.
- Reviews. A selection of real reviews, with the source of each, and a link to your Google Business Profile to read them all.
- Hours and location. Days and times, holiday hours, the address with a map that opens the phone's maps app, and where to park.
- Packages and gift cards. If you sell them, make them easy to buy or request from the website, with what each includes and its price.
- Phone and text in plain sight for questions before booking.
To collect reviews without asking one by one, put a QR code at the front desk that opens a review page. The client leaves her rating as she finishes, while she's still at the salon.
Your Google Business Profile and its booking button
Your salon's Google Business Profile shows up in Google Search and Google Maps. According to Google's help center, you can add the link to your booking page so clients can book straight from the profile. Google allows up to ten links per category and lets you mark one as preferred.
If links from other booking platforms that you didn't add show up on your profile, you can ask for them to be removed. According to Google, the provider has to remove them within 5 days of the request.
What matters most is that your website and your profile say the same thing: hours, address, phone number, treatments and booking link.
Sample projects to try
These sample projects can be opened and tried. Maison Ivoire is a beauty studio with a website in five languages, online booking and the software to run the studio.
Beauty studio: a website in five languages with treatments and prices, before-and-after results and booking, plus software with calendar, clients and accounts.
Open the project →
Trampoline park: a website for booking from a phone and software with capacity-based bookings, ticket office, parties and passes.
Open the project →
Smash burger restaurant: a website with the full menu, best sellers and a build-your-own burger.
Open the project →Is your salon website ready to take bookings?
Open your salon's website on a phone, make a test booking and check off what applies. At the end you'll see what's missing.
Your result will show up here as soon as you check the first box.
What you didn't check is what lets a client book without calling and keeps slots from going empty. We build the website and booking software for your salon: tell us how you work in the order form and we'll send you a proposal with the price.
Go back over what you didn't check in the sections above. If the problem is that bookings from the website, the phone and texts end up in different places, your website and calendar need to be connected. We build both as part of your salon's website and software.
Now check each month how many bookings come through the website and how many clients don't show up, and adjust the reminders.
To see what the software behind the website should do, with the calendar, client records and accounts, read What software a beauty salon needs.
Frequently asked questions
What does a beauty salon website need?
Every treatment with how long it takes and its price, a booking button that's easy to see on a phone, real photos of the salon, before-and-after photos with clients' consent, reviews, hours and a location with a map.
Can I post before-and-after photos of my clients?
Ask each client for written consent first and say where the photo will appear. Show typical results: according to the FTC's endorsement guidance, if a result isn't what people generally achieve, the ad must make clear what results people can generally expect.
Is it better to book online or by text?
Both can work together. Online booking doesn't depend on someone answering in the middle of a treatment and records every appointment; texts are good for questions. What matters is that every booking ends up in the same calendar.
Can clients book from my Google Business Profile?
Yes. According to Google's help center, you can add your booking page link to your Business Profile: up to ten links per category, with one marked as preferred.
How much does a salon website from Proclub cost?
It depends on what it needs to do: just present the salon, or also take bookings and run the calendar. Tell us how your salon works in the order form and within 48 hours we'll send you a sample website and a proposal with the price.
Sources
- FTC's Endorsement Guides: What People Are Asking · Federal Trade Commission No date on the page; accessed November 9, 2026.
- Local business links · Google Business Profile Help No date on the page; accessed November 9, 2026.
Keep reading
What a website needs for each type of small business
What software a beauty salon needs
How to design a small business website that brings in customers
Proclub Agency. Custom websites and management software for businesses. This guide is reviewed whenever its sources change.